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As a vehicle for giving back, Jo founded a non-profit fittingly called Project Beauty! Project Beauty serves nine different shelters across the Dallas, Fort Worth Metroplex and with the help of Jo’s like-minded “Beauty Angels”, Project Beauty has helped thousands of survivors on their road to independence and healing through the power of beauty, self-love, support, mentorship and encouragement. Jo believes that all women are beautiful, powerful and worthy beyond measure and she is committed to doing the work for which she has been called to do.

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